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    Urban Decay

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    102 products
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    Eye Makeup
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    Urban Decay is a cutting-edge American cosmetics brand founded in 1996 and headquartered in Newport Beach, California. Known for its vibrant color palettes and cruelty-free products, Urban Decay has disrupted traditional beauty norms, appealing to individuals who embrace their un... more

    Urban Decay is a cutting-edge American cosmetics brand founded in 1996 and headquartered in Newport ... more

    Website
    Best Sellers
    Eye Makeup
    Face Makeup
    Lip Makeup
    icon
    icon
    icon
    icon
    icon

    Urban Decay's mission is centered around "beauty with an edge," emphasizing self-expression and individuality. The brand encourages customers to redefine beauty standards and celebrates diversity through its campaigns like "Pretty Different," which advocates for unapologetic uniqueness in beauty.