Dove
Dove is committed to empowering over 250 million young people around the world through body confidence education by 2030. Dove started life in 1957 in the US, with the revolutionary new beauty cleansing bar. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar leaves skin feeling clean, soft and smooth. It is the #1 dermatologist-recommended brand in the US, Canada and France, and strongly endorsed by dermatologists worldwide. For 20 years, Dove has been working to change the ideal of beauty into a positive experience with clinically superior products that offer real care and help liberate women and the next generation from narrow beauty ideals. But Dove care goes beyond our products and what goes into them. We care about the impact that making our products has on our planet and how we can strive for a better, more sustainable way of being. We care about all women and female-identifying people. We want to redefine beauty standards and help everyone experience beauty and body image positively. Since the Dove Self-Esteem Project launch in 2004, we have been committed to taking tangible action to change beauty by empowering the next generation through body confidence education, so they can reach their full potential. The Dove Self-Esteem Project is the largest body confidence education provider in the world. So far, we have helped over 114 million young people across 153 countries, and we remain committed to reaching over 250 million young people around the world by 2030. Women have always been our inspiration. Since the beginning, we have been wholly committed to providing superior care to all women and to celebrating diverse forms of beauty in our advertising. As part of the 2004 Dove Campaign for Real Beauty, we featured images of real women that represented a broader image of beauty. Since then, together with generations of women, Dove has helped widen the definition of beauty. Our commitment to redefining beauty remains the same and we will continue to use ad campaigns as an opportunity to challenge stereotypes and celebrate what makes women unique. We invite every woman to join us. Let’s Change Beauty. Together. With the explosion of artificial intelligence presenting a new threat to real beauty, in 2024, we updated The Dove Real Beauty Pledge to vow that we will #KeepBeautyReal and never use AI to create or distort women’s images. We’ve also renewed our commitment to: Always feature real women as they truly are and never use AI imagery in place of real women, Strive to represent the diversity of all women, Continue to uphold a woman’s vision of her own beauty, Actively work to build body confidence and self-esteem. Almost 9 in 10 women and girls said they had been exposed to harmful beauty content online and 1 in 3 feel pressure to alter their appearance because of artificial beauty even when they know it’s fake or AI-generated. With 90% of online content predicted to be AI-generated by 2025, the rise of AI is a clear threat to women’s wellbeing. Dove is taking action to equip creators, brands, and anyone using AI with the Real Beauty Prompt Playbook, a free tool to help create visual content that widens the representation of beauty on the most popular generative AI tools. More than ever, young girls are being exposed to adult skincare content, which puts unnecessary pressure on them to adopt anti-ageing routines even before they have fully grown up, with over 1 in 4 young girls feeling judged about how their skin looks. Dove has partnered with powerful TikTok voices, academic experts, dermatologists, creators and body confidence advocates – as well as mother, actress and talk show host Drew Barrymore – to raise awareness of this issue and help protect young girls’ self-esteem from adult beauty pressures through ‘The Face of 10’ campaign. Beauty should be a source of happiness, not anxiety. The campaign won a Bronze Lion at the Cannes Lions International Festival of Creativity 2024. Globally, Dove does not test on animals and is approved by the biggest animal rights organisation in the world, PETA (People for the Ethical Treatment of Animals). At Dove, we’ve always stood for beauty that’s unique, diverse and inclusive, specifically building the trust with the Black community by advancing The CROWN Act, protecting against discrimination based on race-based hairstyles in the US. Dove, in collaboration with the Open Source Afro Hair Library, launched the groundbreaking initiative Code my Crown which steps into the digital world with the first guide to train developers to code for Black hairstyles and textures within games. The guide features instructions, personal insights, detailed references and full open-source code, created by people within the Black community, for anyone to use to create characters in the digital world. The campaign won four Lions at the Cannes Lions International Festival of Creativity 2024. Dove offers a variety of skincare products, including body washes and lotions, to nourish and care for the skin. Dove also provides haircare products, such as shampoos, conditioners and treatments, to maintain healthy and beautiful hair. Additionally, Dove has a range of antiperspirants and deodorants to keep you feeling fresh and confident.
Dove is committed to empowering over 250 million young people around the world through body confidence education by 2030. Dove started life in 1957 in the US, with the revolutionary new beauty cleansing bar. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar leaves skin feeling clean, soft and smooth. It is the #1 dermatologist-recommended brand in the US, Canada and France, and strongly endorsed by dermatologists worldwide. For 20 years, Dove has been working to change the ideal of beauty into a positive experience with clinically superior products that offer real care and help liberate women and the next generation from narrow beauty ideals. But Dove care goes beyond our products and what goes into them. We care about the impact that making our products has on our planet and how we can strive for a better, more sustainable way of being. We care about all women and female-identifying people. We want to redefine beauty standards and help everyone experience beauty and body image positively. Since the Dove Self-Esteem Project launch in 2004, we have been committed to taking tangible action to change beauty by empowering the next generation through body confidence education, so they can reach their full potential. The Dove Self-Esteem Project is the largest body confidence education provider in the world. So far, we have helped over 114 million young people across 153 countries, and we remain committed to reaching over 250 million young people around the world by 2030. Women have always been our inspiration. Since the beginning, we have been wholly committed to providing superior care to all women and to celebrating diverse forms of beauty in our advertising. As part of the 2004 Dove Campaign for Real Beauty, we featured images of real women that represented a broader image of beauty. Since then, together with generations of women, Dove has helped widen the definition of beauty. Our commitment to redefining beauty remains the same and we will continue to use ad campaigns as an opportunity to challenge stereotypes and celebrate what makes women unique. We invite every woman to join us. Let’s Change Beauty. Together. With the explosion of artificial intelligence presenting a new threat to real beauty, in 2024, we updated The Dove Real Beauty Pledge to vow that we will #KeepBeautyReal and never use AI to create or distort women’s images. We’ve also renewed our commitment to: Always feature real women as they truly are and never use AI imagery in place of real women, Strive to represent the diversity of all women, Continue to uphold a woman’s vision of her own beauty, Actively work to build body confidence and self-esteem. Almost 9 in 10 women and girls said they had been exposed to harmful beauty content online and 1 in 3 feel pressure to alter their appearance because of artificial beauty even when they know it’s fake or AI-generated. With 90% of online content predicted to be AI-generated by 2025, the rise of AI is a clear threat to women’s wellbeing. Dove is taking action to equip creators, brands, and anyone using AI with the Real Beauty Prompt Playbook, a free tool to help create visual content that widens the representation of beauty on the most popular generative AI tools. More than ever, young girls are being exposed to adult skincare content, which puts unnecessary pressure on them to adopt anti-ageing routines even before they have fully grown up, with over 1 in 4 young girls feeling judged about how their skin looks. Dove has partnered with powerful TikTok voices, academic experts, dermatologists, creators and body confidence advocates – as well as mother, actress and talk show host Drew Barrymore – to raise awareness of this issue and help protect young girls’ self-esteem from adult beauty pressures through ‘The Face of 10’ campaign. Beauty should be a source of happiness, not anxiety. The campaign won a Bronze Lion at the Cannes Lions International Festival of Creativity 2024. Globally, Dove does not test on animals and is approved by the biggest animal rights organisation in the world, PETA (People for the Ethical Treatment of Animals). At Dove, we’ve always stood for beauty that’s unique, diverse and inclusive, specifically building the trust with the Black community by advancing The CROWN Act, protecting against discrimination based on race-based hairstyles in the US. Dove, in collaboration with the Open Source Afro Hair Library, launched the groundbreaking initiative Code my Crown which steps into the digital world with the first guide to train developers to code for Black hairstyles and textures within games. The guide features instructions, personal insights, detailed references and full open-source code, created by people within the Black community, for anyone to use to create characters in the digital world. The campaign won four Lions at the Cannes Lions International Festival of Creativity 2024. Dove offers a variety of skincare products, including body washes and lotions, to nourish and care for the skin. Dove also provides haircare products, such as shampoos, conditioners and treatments, to maintain healthy and beautiful hair. Additionally, Dove has a range of antiperspirants and deodorants to keep you feeling fresh and confident.
