Bb.Full Potential Shampoo

This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.How it works: Infused with Bumble and bumble's Hair Preserve Blend, this exfoliating shampoo removes buildup that can clog pores - creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce breakage.Who it's for:<ul><li>Density: fine to thick</li><li>Texture: straight to curly</li><li>Type: breakage-prone</li></ul>Bumble and bumble is a cruelty-free brand. They don't test on animals.<br />Bb. Products are free from parabens, phthalates, mineral oils, and formaldehyde.